Community Benefit 101 - Overview

Community Benefit 101:Virtual Conference

Oct. 27, 28 and 29, 2020
from 2 - 4:45 p.m. ET each day

Download the program flyer

CHA is transforming its highly regarded CB 101: The Nuts and Bolts of Planning and Reporting Community Benefit into a virtual conference that will provide new community benefit professionals with the foundational knowledge and tools needed to run effective community benefit programs.

CHA has blocked out nearly three hours of time over three days — October 27, 28, 29 — for virtual programming. Using video presentations, live chat and commentary provided by community benefit leaders, online opportunities to connect and more — CHA will provide the basics of community benefit, access to practical tools and resources, as well as timely public policy updates.

This virtual gathering will provide many of the same benefits of our in-person meeting and more:

  • A copy of CHA's A Guide for Planning and Reporting Community Benefit.
  • Insights and advice from experienced community benefit leaders.
  • Online opportunities to connect with colleagues across the country.
  • 24/7 access to taped presentations, resources and meeting portal after the live event.


Oct. 27, 28 and 29, 2020
Each day from 2:00 – 4:45 p.m. ET

Registration Fee:
CHA Members: $225
Other Registrants: $450

Need an account? Sign up today.
Questions? Email CHA or call (800) 230-7823.


Who Should Attend

While it is designed for new community benefit professionals, the new virtual format now makes this meeting accessible to a wider audience, including:

  • Staff in mission, finance/tax, population health, strategic planning, diversity and inclusion, communications, government relations, and compliance who want to learn about the important relationship between their work and community benefit/community health.
  • Veteran community benefit staff who want a refresher course to update them on current practices, inspire future activities and connect with others in nonprofit health care doing this work.


The CB 101 virtual conference sessions will cover:

  • How community benefit demonstrates the organization's mission.
  • The latest news on tax exemption/community benefit issues.
  • Steps for planning and evaluating community benefit programs.
  • Policies needed to support community benefit programs.
  • What counts and doesn't count as community benefit.
  • Community benefit accounting principles.
  • How to tell the community benefit story.

All participants will receive a copy of the latest version of CHA's A Guide for Planning and Reporting Community Benefit.


Tuesday, October 27
2:00 p.m. ET Welcome, Reflection, Overview of the Day
2:10 p.m. ET Community Benefit: The Mission Imperative
2:40 p.m. ET Break
2:55 p.m. ET Building a Sustainable Infrastructure
View full agenda


Michael BiltonMichael Bilton 
System Director, Community Health/Community Benefit
CommonSpirit Health

Conley_Toni_thumbToni Conley
Manager, Community Benefit Compliance
Trinity Health

Cullum MelissaMelissa Cullum
Director of Community Benefit and Patient Relations
Director of Community Benefit and Patient Relations

Jaime_DircksenJaime Dieksen
Vice President, Community Health Insitute
Trinity Health

Afia GriffithAfia Griffith, MA, MPA
Director, Community Benefit
Ascension St. Vincent

Trina HackensmithTrina S. Hackensmith
Vice President
Lyon Software

Marcos Pesquera Marcos Pesquera
System Vice-President, Community Benefit
Health Equity, Diversity & Inclusion
The Catholic University of America
Irving, Texas

Brian ReardonBrian Reardon
Vice President, Communications & Marketing

Ross_Barry_thumbBarry Ross, RN, MPH, MBA
Regional Director of Community Health Investment
Providence St. Joseph Health, Southern California.

Rev. Michael Rozier, S.J.Rev. Michael Rozier, S.J. 
Assistant Professor of Health Management and Policy
College for Public Health and Social Justice
Saint Louis University

Rachel SmithRachel Smith, MPH
Program Specialist – Social Determinants of Health
Providence Health & Services – Oregon Region

Julie Trocchio, MSNJulie Trocchio, MSN
Senior Director, Community Benefit and Continuing Care

Traci VanTraci Van
Senior Advisor
Conduent Healthy Communities Institute Corporation

Vondie Woodbury, MPA

Gaye WoodsE. Gaye Woods 
System Director Community Benefit
SCL Health


Registration FAQs

What does the registration fee include?
Registration includes access to the conference on Oct. 27-29, a special conference website and a hardcopy shipment that will include a copy of CHA's A Guide for Planning and Reporting Community Benefit and additional materials.

Will the content be available after the event?
The event will be held in October, but you'll have access to the conference website and session recordings well after the conference concludes.

Can I purchase individual sessions?
While some sessions might be of particular interest, this conference is offered only as a three-day event. Individual sessions are not available separately.

Materials Mailing

CHA will ship each participant a package containing the Guide and additional materials. To receive this shipment in advance of the program, your registration will need to have been received by Oct. 20. After Oct. 20, while you will still receive a shipment, we cannot guarantee it will get to you prior to the program. Registrants will receive an electronic version of the Guide prior to the program start.

CHA understands that organizations continue to evaluate working from home or office policies. We will reach out to participants in late September to confirm the mailing address for program materials.

Cancellation Policy

To cancel your registration, contact the CHA Service Center at or (800) 230-7823. To receive a full refund, you must cancel your registration no later than Oct. 20, 2020, one week prior to start of the first session. No refunds will be given for cancellations received less than one week prior to the start of the conference. There is no charge for sending a substitute.


The right to change speakers or to modify program content is reserved by CHA. 

During the meeting, you may be recorded by CHA staff or its designated contractor. By your attendance or participation at the meeting, you agree that CHA may copy, record and/or distribute in any such form your participation and involvement in any meeting session, activity or event. No persons or organizations other than CHA or its designated contractor may audiotape any portion of the meeting without prior written permission of CHA. 

CHA reserves the right to decline registrations and refund fees