Community Benefit 101 - Overview

Community Benefit 101: The Nuts and Bolts of Planning and Reporting Community Benefit

Oct. 12, 13 and 14, 2021
2 – 5 p.m. ET each of the three days
Download the program flyer

CHA is once again going virtual with our highly regarded Community Benefit 101 program. Like in 2020, the program will provide new community benefit professionals and others who want to learn about community benefit with the foundational knowledge and tools needed to meet today’s challenges.

Through video presentations, live chat and commentary provided by community benefit leaders, online opportunities to connect and more   CHA will provide the basics of community benefit, access to practical tools and resources, as well as timely public policy updates.

This virtual gathering will provide many of the same benefits of our in-person meeting and more:

  • A copy of CHA's A Guide for Planning and Reporting Community Benefit.
  • Online opportunities to connect with colleagues across the country.
  • 24/7 access to taped presentations, resources and meeting portal after the live event.


Oct. 12, 13 and 14, 2021

Registration Fee:
CHA Members: $225
Other Registrants: $450

Need an account? Sign up today.
Questions? Email CHA or call (800) 230-7823.


Who Should Attend

While it is designed for new community benefit professionals, the new virtual format now makes this meeting accessible to a wider audience, including:

  • Staff in mission, finance/tax, population health, strategic planning, diversity and inclusion, communications, government relations, and compliance who want to learn about the important relationship between their work and community benefit/community health.
  • Veteran community benefit staff who want a refresher course to update them on current practices, inspire future activities and connect with others in nonprofit health care doing this work.


The CB 101 virtual conference sessions will cover:

  • How community benefit demonstrates the organization's mission.
  • The latest news on tax exemption/community benefit issues.
  • Steps for planning and evaluating community benefit programs.
  • Policies needed to support community benefit programs.
  • What counts and doesn't count as community benefit.
  • Community benefit accounting principles.
  • How to tell the community benefit story.


Michael BiltonMichael Bilton 
System Director, Community Health/Community Benefit
CommonSpirit Health

Conley_Toni_thumbToni Conley
Community Health and Well-Being Compliance and Community Investing
Trinity Health

Cullum MelissaMelissa Cullum
Director of Community Benefit and Patient Relations
Mercy Medical Center

Jaime_DircksenJaime Dircksen
Vice President, Community Health and Well-Being
Trinity Health

Afia GriffithAfia Griffith, MA, MPA
Director, Community Benefit
Ascension St. Vincent

Trina HackensmithTrina S. Hackensmith
Vice President
Lyon Software

CB101-Oct 2021-S Laird-60x80Shivonne L. Laird
System Director, Community Health Impact
Bon Secours Health System

Marcos Pesquera Marcos Pesquera
System Vice-President
Health Equity, Diversity & Inclusion

Brian ReardonBrian Reardon
Vice President, Communications & Marketing

Ross_Barry_thumbBarry Ross, RN, MPH, MBA
Regional Director of Community Health Investment
Providence St. Joseph Health, Southern California.

Rev. Michael Rozier, S.J.Rev. Michael Rozier, S.J. 
Assistant Professor of Health Management and Policy
College for Public Health and Social Justice
Saint Louis University

Rachel SmithRachel Smith, MPH
Program Specialist – Social Determinants of Health
Providence Health & Services – Oregon Region

Julie Trocchio, MSNJulie Trocchio, MSN
Senior Director, Community Benefit and Continuing Care

Vondie Woodbury, MPA


Registration FAQs

What does the registration fee include?
Registration includes access to the conference in October, a special conference website and a hardcopy shipment that will include a copy of CHA’s A Guide for Planning and Reporting Community Benefit and additional materials.

Will the content be available after the event?
The event will be held in October, but you’ll have access to the conference website and session recordings well after the conference concludes.

Can I purchase individual sessions?
While some sessions might be of particular interest, this conference is offered only as a three-day event. Individual sessions are not available separately.

Materials Mailing 

CHA will ship each participant a package containing the Guide and additional materials. To receive this shipment in advance of the program, your registration will need to have been received by Sept. 28. After Sept. 28, while you will still receive a shipment, we cannot guarantee it will get to you prior to the program. Registrants will receive an electronic version of the Guide prior to the program start.

CHA understands that organizations continue to evaluate working from home or office policies. We will reach out to participants in late September to confirm the mailing address for program materials.

Cancellation Policy

  • A refund of the full registration fee will be given for cancellations received through September 28, 2021.
  • A refund of 75% of the registration fee will be given for cancellations received after September 28, 2021.
There is no additional charge for substitute registrants.


The right to change speakers or to modify program content is reserved by CHA. 

During the meeting, you may be recorded by CHA staff or its designated contractor. By your attendance or participation at the meeting, you agree that CHA may copy, record and/or distribute in any such form your participation and involvement in any meeting session, activity or event. No persons or organizations other than CHA or its designated contractor may audiotape any portion of the meeting without prior written permission of CHA. 

CHA reserves the right to decline registrations and refund fees.