Community Benefit 101 - Overview

Community Benefit 101: The Nuts and Bolts of Planning
and Reporting Community Benefit

Oct. 27-28, 2020
from 2 - 5 p.m. each day

Download the program flyer

Planning and reporting community benefit are key functions of Catholic-sponsored and other not-for-profit health care organizations. The Catholic Health Association, the leader in the community benefit field, offers a one-and-a-half day seminar for new community benefit professionals that covers the basics of community benefit programming.


Taught by experienced community benefit leaders, this program, Oct. 27-28, in St. Louis, presents a practical framework for assessing community needs and planning, evaluating and reporting on community benefit programs.

At this event, participants will learn:

  • How community benefit demonstrates the organization's mission.
  • The latest news on tax exemption/community benefit issues at the federal and state levels.
  • Steps for planning and evaluating community benefit programs.
  • Policies needed to support community benefit programs.
  • What counts and doesn't count as community benefit.
  • Community benefit accounting principles.
  • How to tell the community benefit story.
  • How to get started.

All participants will receive a copy of the latest version of CHA's A Guide for Planning and Reporting Community Benefit.

While it is designed for new community benefit professionals it will also be of interest to staff in finance, strategic planning and compliance who want to learn about federal requirements for tax-exempt hospitals around community health needs assessments, planning and financial assistance/billing and collections.

Even community benefit professionals should consider attending. Veteran community benefit staff have shared that it is a good refresher course to update them on current practices, inspire future activities and connect with others in nonprofit health care doing this work.


Oct. 27-28, 2020
The Chase Park Plaza, Royal Sonesta Hotel
St. Louis

Registration Fee:
CHA Members: $500* ($450 through Aug. 31)
Other Registrants: $650

* An early registration discount of $50 is available to CHA members through Aug. 31!

Need an account? Sign up today.
Questions? Email CHA or call (800) 230-7823.



Tuesday, Oct. 27, 2020

7:00 a.m. Registration Opens and Full Breakfast Available
8:00 a.m. Welcome, Reflection, Overview of the Day
8:30 a.m. Community Benefit: The Mission Imperative
How community benefit expresses not-for-profit health care’s mission and values
9:00 a.m. What Counts?
Criteria for what counts (and doesn't count) as community benefit, IRS definitions and navigating the gray areas
View the full agenda

Who Should Attend

  • New community benefit professionals.
  • Experienced professionals who want a refresher on the basics.
  • Staff in mission, finance, strategic planning and compliance who want to learn about how federal requirements for tax-exempt hospitals could impact their organization's community benefit efforts.


Michael BiltonMichael Bilton 
System Director, Community Health/Community Benefit
CommonSpirit Health

M. Laurie Cammisa, Esq.
Senior Director, Communications
Kaiser Permanente Health Plan of the Mid-Atlantic States

Conley_Toni_thumbToni Conley
Manager, Community Benefit Compliance
Trinity Health

Cullum MelissaMelissa Cullum
Director of Community Benefit and Patient Relations
Director of Community Benefit and Patient Relations

Afia GriffithAfia Griffith, MA, MPA
Director, Community Benefit
Ascension St. Vincent

Trina HackensmithTrina S. Hackensmith
Vice President
Lyon Software

Marcos Pesquera Marcos Pesquera
System Vice-President, Community Benefit
Health Equity, Diversity & Inclusion
The Catholic University of America
Irving, Texas

Brian ReardonBrian Reardon
Vice President, Communications & Marketing

Ross_Barry_thumbBarry Ross, RN, MPH, MBA
Regional Director of Community Health Investment
Providence St. Joseph Health, Southern California.

Rev. Michael Rozier, S.J.Rev. Michael Rozier, S.J. 
Assistant Professor of Health Management and Policy
College for Public Health and Social Justice
Saint Louis University

Julie Trocchio, MSNJulie Trocchio, MSN
Senior Director, Community Benefit and Continuing Care

Traci VanTraci Van
Senior Advisor
Conduent Healthy Communities Institute Corporation

Vondie Woodbury, MPA

Certificate of Attendance

Please note: CHA does not offer Continuing Education Units (CEU) for any programs. Participants will receive an email with information on how to acquire a Certificate of Attendance following the program (typically included in the program evaluation email). Certificates of Attendance may be submitted to relevant organizations that accept proof of contact hours as credit. These include:

American College of Healthcare Executives: American College of Healthcare Executives (ACHE) members may self-report qualifying CEUs using the contact hour information provided on their CHA Certificate of Attendance. To self-report, log in as a member on the ACHE site; use the link on the left-hand side to self-report applicable contact hours for CEU credit.

NACC Board Certified Chaplains: National Association of Catholic Chaplains (NACC) board certified chaplain members may self-report their continuing education hours (CEH's) using the contact hours information provided on their CHA Certificate of Attendance.

For further information regarding Certificates of Attendance, please contact Danette Thompson, (314) 253-3408.


CHA's 2020 Community Benefit 101 program will be held at the Chase Park Plaza Royal Sonesta Hotel, 212-232 North Kingshighway Blvd., St. Louis, MO., 63108.

  • A block of guest rooms has been reserved at the special group rate of $169, which includes Wi-Fi.
  • Your reservation must be made by Oct. 5, 2020, to receive the discounted rate, however, in 2019 the hotel was fully booked well ahead of the deadline.
  • Please make your room reservations today using the link below. - Check-in time is 4 p.m. and checkout time is before noon.
  • Cancellation of individual room reservations must be made 72 hours (three business days) prior to your scheduled day of arrival to avoid being charged for the first-night's stay.