Franciscan Missionaries of Our Lady Health System has changed its name to FMOL Health.
The health system based in Baton Rouge, Louisiana, announced the change Nov. 3. The system serves communities in Louisiana and Mississippi.
In a press release unveiling the brand change, FMOL Health said the new name "publicly unifies the health care system's network of hospitals, clinics and care facilities throughout the Gulf South. While local markets have always been a part of the larger network of care, this move provides better clarity to the alignment between the health system and its facilities."
EJ Kuiper, president and CEO of FMOL Health, said in the release: "For over 113 years FMOL Health has brought best-in-class care to the communities we are privileged to serve. We are excited to introduce our new brand that honors the commitment to health care excellence in each of our markets, while emphasizing the strength of one unified regional health system."
FMOL Health said the new brand will be rolled out across all physical locations, digital platforms and patient materials in the coming months. The system will merge its new name with those of its hospitals and clinics.
The health system said it also is launching new messaging and visual branding to better represent its culture and ideals in a campaign called "This is how we healthcare." The campaign will use storytelling to communicate FMOL Health's "unique qualities and approach to providing care."
"At FMOL Health, who we are and what we offer is unique from any other health system," Janice Lamy, chief marketing officer for the health system, said in the announcement. "From the mission and values that guide our work to our quality care and culture, our organization provides an exceptional care experience to the communities we serve."