The Culture of Encounter

JUNE 5-7
ORLANDO, FL

Monday, June 6
3:00 - 4:00 p.m.

Innovation Forum B

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B1		Washington Update Given the uncertainty of this election year, the future of the Affordable Care Act remains a question. How will U.S. health care be affected by new office holders in the White House and on Capitol Hill? In this session, CHA staff and invited political experts will provide an up-to-the-minute assessment of the presidential and congressional contests and their potential effect on health care policy in a post-election Washington. Michael D. Smith Principal Cornerstone Government Affairs Washington, D.C. MODERATOR: Michael Rodgers Senior Vice President Advocacy and Public Policy CHA Washington, D.C. PANELISTS: CHA Advocacy Staff
B2		At the Margins of Society: Helping Homebound Elderly Age in Place With nearly 2 million homebound elderly in the U.S. today, and more seniors opting to age in place, there is an urgent need to deliver compassionate care to underserved seniors at home. This session will consider how Catholic health care ministries are uniquely positioned to provide low-income, chronically ill seniors with in-home care to help avoid the downward spiral of deteriorating physical, spiritual and psychological health. Since 1976, the Presence Health Homebound Elderly Program has been on the front lines helping homebound elderly retain their independence in the comfort of their own homes. This session will educate participants on a model for ministry to the homebound elderly and the work of Presence Health in this area. Attendees will also learn how the system maintains an approximate per-client cost of $4,000 per year, far less expensive than alternate care programs. Rosann Prosser Director of Clinical Operations Presence Home Health Des Plaines, Ill.
B3		Building a Compassionate Patient Journey through Innovation For millions of patients, the health care experience consists of more than an annual physical. From the first call into a hospital, to subsequent referrals to providers across various specialties, to follow-up appointments, health care for many is a journey. The proliferation of these touch-points, coupled with a growing number of opportunities for digital engagement, make it critical for mission-driven organizations to invest in initiatives to create a consistent and patient-centered experience across the entire health system. In this session, the presenter will describe how one such organization has invested in innovative strategies to build a ground-up process that ensures that each of its patients receives frictionless access to care and personalized attention at every possible point. Aaron Martin Senior Vice President of Strategy and Innovation Providence Health & Services Renton, Wash.
B4		Communications Guidelines for Promoting Catholic Identity after a Hospital Sale As the Sisters of Charity Health System prepared in 2015 to announce the change of ownership for one of its hospitals, the communications team knew the plan needed to include steps to educate the incoming owner about conveying Catholic identity. The Sisters of Charity Health System team created comprehensive guidelines on how to best promote a hospital's Catholic identity and convey accountability to the community in carrying out its healing ministry. During this session, a case study will be presented on what the guidelines were and how they were introduced to the new partner, and focus on the real-life example of the sale of Providence Hospitals in South Carolina to LifePoint Health. The session will also demonstrate how the health system transferred best practices in promoting Catholic identity and how these best practices can apply to similar situations. Presenters will address why conveying Catholic identity throughout hospital transactions is important, the core communication components needed to convey Catholic identity, and how faith-based traditions influence messaging and communication planning. Susanna H. Krey Senior Vice President, External Affairs, Outreach and Foundation Ministries Sisters of Charity Health System Cleveland Heather Stoll Vice President, External Affairs Sisters of Charity Health System Cleveland
B5		Leader Dialogue: The Impact of MACRA In May, the Centers for Medicare and Medicaid Studies released proposed rules for implementing changes in physician payment called for in the Medicare Access and CHIP Reauthorization Act (MACRA) of 2015. How will these changes affect Catholic health care? How can organizations prepare now for coming changes? A panel of ministry leaders—CEO, CMO, strategy and advocacy leaders — will comment on what MACRA could mean for health care providers. Brian D'Arcy, MD Senior Vice President, Medical Affairs Chief Medical Officer Catholic Health Buffalo, N.Y. Jane Durney Crowley Former Executive Vice President Chief Transformation Officer Mercy Health Cincinnati Rod Hochman, MD President and CEO Providence Health & Services Renton, Wash. M. Colleen Scanlon (facilitator) Senior Vice President Chief Advocacy Officer Catholic Health Initiatives Englewood, Colo.