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    Suggested Messages and Themes

    These themes and messages are from the Public Perception Project, a Catholic health ministry initiative to develop effective ways to communicate about Catholic health care organizations and the work they do.

    Category: Quality

    Theme: Advanced technology. Highly trained staff. Compassionate service. This is how Catholic health care delivers quality.

    Message points:

    1. We combine advanced technology and innovative treatment with a caring tradition.
    2. Doctors and other health professionals come to our (teaching) hospital(s) to learn and practice sophisticated medical treatments with compassionate care.
    3. We are dedicated to providing personal attention and care to every person, every step of the way.

    Category: Compassion

    Theme: Caring for each person — body, mind and spirit — with respect and dignity. We listen. We explain. We serve with compassion.

    Message Points:

    1. Compassion is the foundation of all that we do.
    2. Patients and their families are people first and are treated with compassion, dignity, and respect.
    3. We attend to the needs of the whole person… healing body, mind, and spirit.
    4. We provide care that embraces a human touch.
    5. We are here when you need us the most.

    Category: Vision

    Theme: We work to improve the health status of communities we serve and are committed to health care access for everyone.

    Message Points:

    1. We welcome and respect people of all beliefs and traditions.
    2. We partner with communities we serve to improve the health and quality of life for everyone.
    3. As a part of improving the health of communities, we work to address the needs of those without access to health care.

    Category: Mission

    Theme: Reflecting God's love, we are devoted to healing and providing hope.

    Message Points:

    1. God's love inspires our care for the whole person... body, mind, and spirit.
    2. We offer an environment where healing and hope can flourish.
    3. We cherish our tradition of service and caring.