Health Care Reform Webinar
Health Care Reform: It's Not Over! Why Our Message Still Matters
Tuesday, Feb. 16, 2010
2:00-3:30 p.m. ET
Register Today!
Description
After a long and difficult push for health care reform legislation, we can now step back and reflect on our advocacy and communications efforts.
What worked and why? What messages and tactics were less successful and why? In the months ahead, how can we best explain to the American people what reform means to them — and what gaps in coverage and access still need to be filled?
Please join us for a complimentary, interactive webinar to explore key components of strategic message framing and view some successful examples from the ministry. Presenters include Susan Nall Bales, founder and president of FrameWorks Institute in Washington, D.C., Jeff Tieman, CHA senior director of health reform initiatives, and Steve Shivinsky, vice president of communications and public relations at Trinity Health, Novi, Mich.
We will also be joined by Jane Feinberg and Diane Benjamin, senior associates from the FrameWorks Institute, a national organization dedicated to building communications effectiveness in the non-profit sector through research-based messaging. FrameWorks has been helping CHA and its members more effectively frame the issue of health reform and its impact on our communities.
Objectives
- Participants will learn the basics of 'Strategic Frame Analysis,' an approach to communications that re-frames public policy and social justice issues based on research into how people understand and process information.
- Participants will see examples of how the ministry has successfully applied these findings to their own work and discuss implications for future communications initiatives.
Register today for this timely and informative program.
Faculty
Susan Nall Bales is founder and president of the FrameWorks Institute based in Washington, D.C. and is a visiting scientist in the Department of Society, Human Development, and Health at the Harvard School of Public Health. She is a contributing member of the National Scientific Council at Harvard University's Center on the Developing Child and a visiting scholar in education at the Harvard Graduate School of Education. She has lectured at Pitzer College and served as a visiting scholar at Brandeis University's Heller Graduate School for Social Policy and Management.
A veteran communications strategist and issues campaigner, she has more than 30 years of experience researching, designing and implementing campaigns on social issues. She is the author of numerous articles on public opinion and media published by Sage Publications, the Zero to Three Bulletin, Society for Research on Child Development and the Center for Research on Children. Most recently, she is co-author of the monograph Communications for Social Good, published by the Foundation Center. Her work has been presented at colloquia and lectures at Brandeis, Yale, Rice and Harvard universities and at the White House.
She is a graduate of the University of California-Los Angeles (UCLA) and received an M.A. from Middlebury College.
Diane Benjamin is a senior associate at the FrameWorks Institute. As a member of the Field Building team, she manages the institute's FrameCheck process and creates communications tools for advocates and front-line communicators. Prior to joining FrameWorks, she served as director of outreach for the Maternal and Child Health Training Program at the University of Minnesota, where she managed continuing education, outreach, conferences, technical assistance and community field experiences for MCH professionals and graduates. Benjamin also served as director of Minnesota KIDS COUNT at the Children's Defense Fund of Minnesota for nearly a decade. Her areas of expertise include message framing on issues related to public health, child and family well-being.
She holds a master's degree of public health in community health education from the University of Minnesota.
Jane Feinberg is a senior associate at the FrameWorks Institute and a member of the Field Building team. She produces a variety of video and on-line resources and works with issue advocates to apply FrameWorks' research findings to public policy advocacy initiatives. An award-winning journalist, Feinberg spent 25 years as a writer and producer of public and commercial television programs. For PBS, she developed and produced college telecourses and public affairs and children's programs, including a documentary about Amelia Earhart, a special about Tip O'Neil Jr., and segments for the "MacNeil/Lehrer NEWSHour."She was a producer for New England's nightly television news magazine show, "Chronicle," for nearly a decade. As a public affairs and communications professional, Feinberg has consulted for a variety of non-profits and government agencies, and served as director of communications for the Boston Public Schools. She is a graduate of the University of Minnesota and holds a master's degree in journalism from Boston University.
Stephen M. Shivinsky, APR is vice president of corporate communications and public relations at Trinity Health in Novi, Mich.
Since arriving at Trinity Health (formerly Mercy Health Services) in 1996, Shivinsky has focused and expanded corporate communications and public relations services to include internal communications, media relations, corporate identity, web services, social media and issues and crisis management. He is currently leading a system-wide initiative to more effectively tell the organization's community benefit story so that internal and external stakeholders understand and support the system's mission, leadership role in health care, and service to communities. He and a team of six provide these services to Home Office and Ministry Organization senior management and middle management, public relations and marketing staffs within Trinity Health's hospital systems and subsidiaries across six states.
Shivinsky has more than 25 years of health care public relations experience. He received a bachelor's degree in media communication from Medaille College, Buffalo, NY in 1982. He received his Public Relations Society of America (PRSA) Accreditation in Public Relations (APR) in 1988.
Jeff Tieman is senior director, health reform initiatives at the Catholic Health Association of the United States. Jeff works in CHA's Washington, D.C. office with advocacy and public policy staff — as well as with ethics and mission leadership in the St. Louis office — to advance the association's messages on health care reform. He focuses primarily on communications materials and outreach campaigns that summon broad support for health system change, bringing the messages of the Catholic social teaching into the dialogue.
Jeff has been working in health care communications and policy for more than 10 years. He has a bachelor's degree in political science from Colorado College, a liberal arts school in Colorado Springs.
As a former journalist, Jeff is passionate about using strategic communications to engage supporters and build broad-based enthusiasm for a health system worthy of our people and our nation.
Participant/Site Coordinator's Role
Participant Role
As a participant, you will receive log-in and dial-in instructions via e-mail approximately one week prior to the webinar. Any relevant conference materials will also be provided at that time. You will receive this information from CHA Registrar, so please watch for that e-mail address. We recommend you have these materials on-hand the day of the webinar so that you can easily access the event and utilize the materials.
If you have registered and are convening a group of participants, please consider yourself as the "site coordinator." We have included some additional guidelines below to assist you.
Site Coordinator's Role
As a site coordinator, you will have a key role in making this webinar successful for participants at your organization. The following suggestions are provided as helpful guidelines.
Initial Setup
- Registering for the event
Register your site by using the convenient online registration form.
Register today for the Feb. 16 webinar.
NOTE: Since it is likely that others in your organization are also invited to participate in the webinar, we encourage you to attend with colleagues if you know they are also planning to attend. If you have any questions about registrations, please contact CHAregistrar@chausa.org
- Organizing your site
- Reserve the room and arrange for technology to support the webinar in your facility. Invite colleagues to join you.
One Week Prior to the Webinar
- CHA conference materials
- Approximately one week prior to the webinar, CHA will provide site coordinators with an e-mail link to conference materials to duplicate or forward to participants at your site.
- Check your computer and any relevant equipment
- Preliminary System Test
We encourage you to take a brief system test prior to the webinar to confirm that the computer you will be using is compatible with the online presentation software. This will provide time for you to work with your IT staff in case there are any technical issues.
System Test Instructions:
To test your computer, direct your web browser to the following link (or copy and paste the link directly into your web browser): http://www.myeventpartner.com/system_test.
You should see a green dot and a message that reads, "You have passed the system test!" If you need additional assistance, you may contact technical support at CHA@commpartners.com or call (800) 274-9390.
Performing the system test will help ensure a smooth online event experience. In addition to taking the test above, please ensure your computer has the following:
- Internet Explorer 4.0 or later (recommended), Firefox, Safari and other major browsers.
- Steady Internet connection, such as cable or DSL, 56K or above.
Day of the Conference
Using the access information you received from CHA, log on to the webinar. This information will be provided approximately one week prior to the event as well as the day prior to the webinar.
NOTE: Participants may listen to the audio portion of this event via streaming audio (using your computer speakers) or via phone. CHA strongly recommends preparing to access this entirely online as a webinar so that you can most fully experience the presentation.
After the Conference
Evaluation
At the conclusion of the live program, participants will have the opportunity to fill out an online evaluation. In addition, site coordinators will receive an e-mail after the webinar with a link to an archived version of the program. This e-mail will also include a link to the evaluation in case participants did not have time to complete it earlier.
Webinar Archive
The link to the archived version of the webinar is designed to foster continued learning and discussion. We hope you find it helpful.
We look forward to your participation in the webinar and hope you find the information elpful for your work in the ministry.